I worked on the digital media and online content for Immersed by Justin Gray, a Grammy Award-winning immersive jazz album created using advanced spatial audio techniques including Dolby Atmos. My role focused on creating visual content that supported the albums immersive experience and strengthened its online presence.
I was responsible for producing digital animations, editing promotional video content, designing graphics, and managing blog updates for the project website. The visual direction aimed to complement the albums atmospheric and multidimensional sound through modern motion design and engaging digital media.
My workflow began with developing visual concepts that aligned with the tone and immersive nature of the album. I created 3D animations and motion graphics to visually represent the depth and movement present within the music.
Once the animation assets were completed, I edited promotional videos and social media content to create cohesive marketing material for the album release. I also designed supporting graphics for digital platforms and maintained website blog content through regular updates and formatting in WordPress.
Throughout the project, I focused on ensuring all media elements worked together consistently across video, web, and social channels while reflecting the albums innovative audio experience.
For this project, I used Cinema 4D to create 3D animations and motion graphics that visually reflected the immersive nature of the album. I also worked extensively within Adobe Creative Cloud for video editing, graphic design, and digital content production across multiple platforms. In addition, I used WordPress to manage and update blog posts and website content throughout the albums promotion cycle.
